Indentity: Urban Car Culture

Followers of different trends in urban car culture all see their car as an extension of themselves. They're often recognised not just by their physical appearance but more often their cars.

Ken Block standing by his 1965 RTR Mustang dubbed the 'Hoonicorn' used in Gymkhana 7.

For example, I watched Ken Block's Gymkhana series for years and recognised each one of his cars before first seeing his face. How a car is modified makes it unique and can be related to that particular individual.

Paul Walker - Well known as an actor in the Fast & Furious films. He's not just a standalone figure but paired with the most popular car he drives; the R34 Nissan Skyline.

However, an individual doesn't just have to be linked to a single car. Paul Walker is often referred to when it comes to the iconic Nissan Skyline. This was his favourite car that appeared with him in multiple installations of the Fast and Furious franchise that sold the car for a lot of people.

Kei Muira San; the man behind TRA-Kyoto that creates Rocket Bunny body kits. 

Nakai San - The man behind the RWB Porsche trend.

Trends in urban car culture can also be narrowed down to an individual, for example; Nakai-San started the RWB wide body Porsche trend and Kei-Muira also sparked the Rocket Bunny kit trend that spans multiple vehicle manufacturers.

The Risky Devils crew members are recognized individually by their cars, not their physical appearance.

It's clear that having a completely personalised car is important to a lot of people that follow these trends. However, a lot of people that customise their cars have to pay out thousands for some parts, even then the part they've applied to their car they might not actually like because they've not seen how it might look until they've purchased and applied the part.

Thus, a product that could allow you to visualise the look of your car with aftermarket parts could be highly marketable.